Unhealthy Reporting

excerpted from the book

Unreliable Sources

a guide to detecting bias in news media

by Martin A. Lee & Norman Solomon

A Lyle Stuart Book, Carol Publishing Group, 1990

 

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American journalism has been much better at pointing to environmental victims than culprits. Even when responsibility would seem to be clear, corporate biggies usually slide right off the media hook.

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Who does the EPA really protect?

An Associated Press report was sympathetic to the struggle of a small town in North Carolina against a paper products plant dumping millions of gallons of "dark, poisonous wastewater" into a river bisecting the community. But the AP article did not mention that the corporation might be resisting change simply because it's cheaper to pollute and pay measly government fines than to invest in waste treatment. So it may have seemed reasonable to readers that an Environmental Protection Agency (EPA) official had the gall to suggest "it's the classic confrontation between jobs and environmental concern." More classic was the reoccurring evidence of the EPA's unwillingness to enforce its own rules, but that angle was absent from the story.

Also absent from that story, and many like it, was an explanation of how the EPA suppressed vital information regarding the deadly poison dioxin, which was among the chemicals bleeding into the North Carolina waterway. Greenpeace magazine revealed that the EPA secretly worked with paper industry bigwigs to cover up the presence of dioxin in discharge from mills. As 1990 began, dioxin was still an ingredient of some paper products-including milk cartons in millions of American refrigerators.

According to former EPA press officer Jim Sibbison, the EPA regularly soft-pedals stories about pollution-and mainstream media obediently accept EPA leads, routinely concocting stories around them. "It makes no sense for the press to continue to treat the EPA as a reliable source of information," Sibbison asserts, adding that "the story now is malfeasance at the EPA itself, and the facts won't be found in a press release."

Sibbison derides the news media's "inability to see the EPA as part and parcel of the pollution story-a kind of bureaucratic smokestack, as it were." Michael Weisskopf, a reporter on the environment beat for the Washington Post, has conceded that journalists are often misled by the regulatory agency: "It is very easy for the EPA to snooker members of the press unless they are watching the ball all the time."

Kneejerk acceptance of the EPA line is typical of the media's unhealthy reliance on official sources. When weather reporters on local TV news broadcasts state the air-pollution index is "low" or "moderate" today, for instance, they are really just relaying an administrative definition provided by federal and regional agencies that regularly kowtow to powerful corporate interests. Smiling weather forecasters accept government criteria on health and environment issues without question, even though independent scientists tend to be much less sanguine about pollution levels that the government says are nothing to worry about.

The high cost of public health

President Bush's proposals for controlling air pollution ("Every person has the right to breathe clean air...") caused a big news splash in early summer 1989. Although most reporters celebrated the President's air pollution scenario as a demonstration of his commitment to the environment, criticism of the plan's cost was immediate. Syndicated business writer Warren Brookes wrote that "the risk to the economy is infinitely greater than the slight health risks" which Bush's program might alleviate. Perhaps Brookes was not among the millions of people encountering difficulty breathing the air in the nation's major cities.

When the EPA mandated the use of filters for the U.S. water supply in order to destroy disease-causing microbes (which can result in Hepatitis A, among other afflictions), a New York Times news story dubbed the move an adoption of "costly rules." To make its point, the Times mentioned costliness of the measure three times in the first four paragraphs of the article. The price of the EPA mandate: $3 billion, a pittance compared to the price-tag on any number of nuclear weapons projects enthusiastically supported by the Times.

In November 1989, the Times made no secret of its go-slow attitude toward big expenditures to protect public health. A front-page article-headed "Cure for Greenhouse Effect: The Costs Will Be Staggering"-explained that a major effort to limit carbon effluent "makes little economic sense" for the United States. The cost of limiting this carbon production could be so "staggering," in fact, "one pessimistic but not implausible estimate" says the cost might "rival the current level of military spending." But not to fear, writer Peter Passell concluded, "high cost need not rule out action, of course, if the alternative is catastrophe."

Phil Shabecoff, an environmental reporter at the New York Times bureau in Washington, has voiced concern that media attention fails to recognize "the significance of the issue." Shabecoff contended that "increasingly national security is not going to be defined by the number of weapons we have, or the military budget, but by the state of our natural environment and the quality of our resources."

Free-lance writer Dick Russell interviewed many other journalists who are also eager to provide high-quality coverage of environmental news. But, as Russell noted, they work for "institutions that are increasingly dominated by corporations with a vested interest in maintaining a status quo that has perpetuated many environmental problems."

 

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The world's rainforests and the World Bank

Newswriters' zeal for simple leads and tidy conclusions has been evident in the U.S. media's belated coverage of massive deforestation in the Amazon, where half the species on the globe are estimated to reside. Not big on context, mass media accounts usually omit the fact that luscious rainforests are also being grazed, burned and bulldozed (in the name of economic progress) in places ranging from Costa Rica, Haiti, Guatemala and Mexico, to Australia and even Alaska.

Those who read National Geographic's lengthy feature on preserving the rainforest (in the issue with a hologram of the Earth on the front and a goldarch McDonald's ad on the back) wouldn't have learned of the World Bank's insidious role as supplier of the money behind most of Brazil's deforestation. In the 51-page spread, five of six references to the World Bank were positive, with the magazine only able to bring itself to say in passing that "the finger of blame is often pointed at the World Bank."

U.S. news media rarely acknowledge the impact of the international monetary power structure on the environment. Nor does U.S. journalism link ecological problems to the grinding poverty and class oppression of a country like Brazil, where government policies dictate destruction of forests. Likewise, struggles for social justice and a healthy environment are kept separate. Agronomist Susanna Hecht and columnist Alexander Cockburn have pointed out that in the Amazon "tribe after tribe of Indians has been exterminated through the decades, and hundreds of rural organizers harassed and murdered across the region"-yet "such crimes have scarcely been a preoccupation of the North American media." The people and ecosystem of the Amazon are being ravaged by an exploitative social order. That the rainforest cannot be saved without overturning this social order is a reality ignored by splashy coverage in the USA.

The environment is perhaps the "biggest" story a reporter can face; that's part of the problem. "Because nobody sees the ozone layer there isn't the immediacy," said Dianne Dumanoski of the Boston Globe. Ecological issues that are difficult to cover-requiring more time and money to produce-can seem too amorphous and global. "Basically, it's an area that requires a great deal of work for very little visual payoff," explained Linda Ellerbee, formerly of NBC and ABC News, "exactly the kind of story TV was created to ignore."

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VIOLENCE, DRUGS AND CRIME

Our media never tire of deploring violence, drugs and crime in American society. Yet among the scourges most exacerbated by the media are...violence, drugs, and crime.

American mass media are strongly against violence, and, in doublespeak fashion, they strongly encourage it. Every decade the average TV viewer takes in more than 100,000 acts of violence. The acclimation to "solving" problems with violence starts very early.

Saturday morning cartoon shows are replete with violence, as role-model characters express anger by clobbering each other. When children watch prime-time, it's even worse. The 8:00-9:00 p.m. time period is now the most violent hour of the TV day. Overall the average child sees more than 1,000 dramatized murders on TV each year.

But does all that televised violence make children more aggressive? TV network executives say no, pointing to a study commissioned by NBC. However, says American Psychological Association official Brian Wilcox, three separate independent examinations of the study each "concluded that the network-hired researchers misinterpreted their own evidence and that NBC's own data actually showed a causal relationship between television violence and increased aggression in children." In fact, according to the Knight-Ridder news service, out of 85 major studies on the subject, the NBC study was the only one that did not find a direct connection.

"We keep pumping children with the messages that violence is the way to solve their problems-and some of it takes hold," commented Aletha C. Huston, co-director of the Center for Research on the Influence of Television on Children. As an exceptional article by Knight-Ridder reporter Carl M. Cannon concluded, "the evidence on television violence is in."

* "It comes in studies-more than 3,000 of them-almost all of which show that children who watch television violence are more prone to use physical aggression than those who don't."

* "It comes in somber warnings from child psychologists who can tell after one visit which preschool-age children watch violent television and which do not."

* "It comes in the configurations of the corpses, mutilated by disturbed teenagers to resemble victims in slasher movies that find their way onto television."

Addictive drugs

Meanwhile, a substance that contributes to many violent tragedies-alcohol-gets too little challenge from news media. "We've been engaged on a national level in a war on drugs for three years. But people aren't aware that alcohol is the biggest drug problem in the country," said Christine Lubinski, an official with the National Council on Alcoholism, which works to end alcohol's "privileged position in society."

A major obstacle continued to be the reality that mass media are on the take from breweries, wineries and distillers. Media proprietors have been pleased to pocket the enormous booze-soaked ad revenues. The same media provide little information about the dire impacts of alcohol.

While the press has gone wild reporting on tragic instances of babies born addicted to crack, it's been rare to see a major news report on a far more widespread occurrence-fetal alcohol syndrome (FAS). American news media have not hesitated to sensationalize what can happen after pregnant women use cocaine. But despite all the self-righteous hoopla about the need to stop drugs, the mass media have in effect winked at FAS, the country's most prevalent preventable birth defect. Journalistic institutions haven't done much to inform the public of the Surgeon General's conclusion that no amount of alcohol is safe for a woman who is pregnant or nursing a newborn.

Likewise, women can watch TV for nine months and never be told that smoking while pregnant severely jeopardizes the health of their offspring. In 1989 the Surgeon General reported that cigarettes were currently responsible for more than one out of six deaths in the United States. Such facts are treated as intermittent items in the media-but not as a "crisis."

In contrast, the American news media frequently denounce drugs like crack cocaine and heroin, commonly decrying their use as a national emergency. The "drug crisis" has become a never-ending media sensation.

When people take addictive drugs, despair is often a crucial factor. To examine that despair, however, would require deeply probing social conditions. Politicians usually aren't interested in such pursuits, and American journalism doesn't bother with them much either. A key effect of anti-drug frenzies in the media, sociologists Craig Reinarman and Harry G. Levine point out, is to "blame individual behavior and morality for endemic social and structural problems, and divert attention and resources from those larger problems."

Drug scares not only sidestep social ills; media-induced hysteria actually undercuts possibilities for really solving them. The same White House preaching anti-crack sermons "had just said NO to virtually every social program aimed at creating alternatives for inner-city young people. Unfortunately, these kids cannot 'Just say NO' to poverty and unemployment. Drug abuse...has been used as a scapegoat for crime, rebellious youth, failing productivity, broken families, urban poverty, black and Hispanic unemployment, and other social problems that have little to do with drugs and much to do with U.S. economic and social policy."

Drug hysteria

The media provided an enormous build-up for President Bush's "war on drugs" speech from the Oval Office in September 1989. By then, some news accounts mentioned that public opinion saw drugs as the nation's number one problem. When pollsters asked Americans "What do you think is the most important problem facing this country today?" in July 1989, barely over 20 percent answered, "Drugs." Two months later, well over 60 percent gave that answer. Amazing what some media hype can do.

In Washington, an upsurge of murders tied to the drug trade generated enormous publicity in 1989. The New York Times reported that "the crime and-drug crisis is the first long-running, truly local story in recent memory to draw so much national attention. News organizations are responding by pulling staff members from other assignments to roam the streets, carrying newly purchased cellular phones to keep in contact with their offices and portable police scanners to stay on top of the latest killings." During previous years, the rampant poverty in the Nation's Capital seems to have been much less important to the media managers determining the flow of news across the United States.

The problems of crack and other illicit drugs were real and horrendous enough. But while some critics said that attacking the causes of drug abuse was the only possible solution, most media echoed official evasions. Bush called for spending about two-thirds of anti-drug funds on law enforcement. The New York Times quickly editorialized that "there is broad agreement that as much ought to go for treatment as for law enforcement." But whether earmarking a third or a half of the money for drug treatment programs, both Bush and the Times were content to piddle around with non-solutions. Even William Randolph Hearst Jr., hardly a bleeding-heart liberal, noted a few days later that "95 percent of the many thousands of drug addicts who seek treatment are turned away."

It was certainly true that, as a front-page headline in the Times reported, "In Cities, Poor Families Are Dying of Crack." But they were also suffering and dying of many other afflictions-including preventable diseases, inadequate health care, lead poisoning, malnutrition, lousy schools, greedy landlords, a severe dearth of economic opportunities, and an overall atmosphere of institutional violence in their surroundings. Drugs were taking a heavy toll on minority communities in the U.S., but media seemed prone to mistake cause and effect.

Chicago Tribune columnist Clarence Page, interviewed for this book, cautioned that "we fool ourselves thinking that we are going to fight this 'war on drugs.' We fall prey to this war metaphor...from government sources and the media picks up on it." He added: "Our culture kind of demands that we have a war metaphor before we can deal with a social problem. We have a cultural drive to deal with this in a legalistic sense instead of a sociological sense of really caring about the people who are the victims of this problem. We're talking about illiteracy, bad schools, we're talking about alienation, we're talking about racism, we're talking about a lot of things. Social problems that are at the root of the drug problem."

Street crime and suite crime

While the roots of lawlessness get little media focus, street crime and punishment are hot topics. Severe penalties for corporate criminals, however, are non-issues-even though a single act of white-collar corruption, such as cutting corners on safety for new cars or any number of other consumer products, can cause more human suffering and death than dozens of crack dealers can. Typically, the criminal role of the banking industry has gotten little press-even though, according to the New York Times, "more than $100 billion a year in drug money flows through the nation's banks."

Double standards are pervasive. Although a Newsweek cover story observed that "the Crack Nation includes all sizes, classes and hues," white people were absent from the featured photos. Meanwhile, black people in the Newsweek spread "were profiled in the usual flattering positions that the media delights in showing us," wrote Earl Hutchinson, an editor based in Inglewood, California. "They were in handcuffs, stretched out on the ground, spread-eagled against a wall, in court, marching off to prisons and drug wards." Newsweek's words were in sync with its pictures. According to the magazine, the crack plague "feeds on junkies and cops, hookers and babies" and must be "mercilessly destroyed." But in an accompanying story about big-money swindlers, titled "White-Collar Shame," the tone was decidedly less harsh about rich white criminals: "The harshest penalty may be the one they inflict on themselves."

News media generally recycle the judicial system's definitions of crime. "We have a system shaped by economic bias from the start," wrote Jeffry H Reiman, professor of criminal justice at American University. "The dangerous acts and crimes unique to the wealthy are either ignored or treated lightly, while for the so-called common crimes, the poor are far more likely an the well-off to be arrested, if arrested charged, if charged convicted, and if convicted sentenced to prison." Day to day, and year to year, news reporting looks at this status quo uncritically.

When journalists discuss thefts they are referring to individual actions-not economic manipulations by the high and mighty. As attorney Gerry Spence has written, "the cost of corporate crime in America is over ten times greater than the combined larcenies, robberies, burglaries and auto thefts committed by individuals." But the magnitude of the theft bears little relation to the amount of media reporting. And when reporters refer to violent crime they mean murders, assaults and the like-not the corporate policies that result in injuries and deaths. Like other instruments of the power structure, America's mass media impart what Reiman calls "a message of enormous ideological value to those at the top in our society: the message that the greatest danger to the average citizen comes from below him or her on the economic ladder, not from above."

For every citizen who is murdered, two Americans "die as a result of unhealthy or unsafe conditions in the workplace." But the news media join in accepting the legal bias. "Although these work-related deaths could have been prevented, they are not called murders," Reiman notes, adding that "the label 'crime' is not used in America to name all or the worst of the actions that cause misery and suffering to Americans. It is primarily reserved for the dangerous actions of the poor."

The news media do little more than repeat the judgments of a system that "deals with some evil and not with others," Reiman says, "because it treats some evils as the gravest and treats some of the gravest evils as minor."

Crimes in the streets are real enough. But by downplaying the importance of crimes committed in the suites, journalists literally become little more than court reporters.

If our media were more independent and evenhanded, a TV news broadcast might include reportage like this: Two people were killed in an armed robbery today. And in other crime news: Figures released today show that more than 20 area residents died last month because they could not get adequate medical care. At the same time, failures by local employers to provide safe working conditions resulted in the deaths of four workers.

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Blaming the victims: black families

For many children of all races, poverty is not a word but a gnawing reality. "Indeed," says Temple University professor Noel Cazenave, "there are millions of neglected and hungry children trapped in America's wretched house of mirrors, and their plight-and its real causes-have yet to become a cause celebre to America's white corporate media." Almost half of all black children in the United States -- 45 percent-were living in families officially below the poverty line, a 1989 study found. Congressman George Miller, chair of the committee that issued the report, said that "for America's youngest children and their families, the 1980s have been a disaster."

Miller blamed severe cuts in government help. But all the Republicans on the committee disagreed, blaming erosion of family structures and values-an explanation buttressed by decades of mass media boosterism for the idea that black families are largely responsible for problems faced by black people in America. Morton Kondracke of the New Republic typified the media spin when he wrote, "it is universally accepted that black poverty is heavily the result of family breakdown." Such an assertion was akin to saying that the absence of food is heavily the result of malnutrition

In 1986, in the midst of a decade of sharply accelerated inner-city poverty, CBS broadcast a two-hour documentary by Bill Moyers, "The Vanishing Black Family: Crisis in Black America," that was widely praised by mass media. Newsweek proclaimed that "Bill Moyers and CBS News look unflinchingly into the void: it's no longer only racism or an unsympathetic government that is destroying black America. The problem now lies in the black community itself, and in its failure to pass on moral values to the next generation."

The CBS documentary could be seen as an honest attempt to show the horrendous conditions of life in black ghettos. But it was expert tunnel vision, fixated on effects-unwed mothers, young black males with few job prospects, dilapidated housing-while virtually ignoring causes. As writer Barbara Omolade noted: "The concept of a pathological underclass has become the rationale for continued racism and economic injustice; in attempting to separate racial from economic inequality and [in] blaming family pathology for black people's condition, current ideology obscures the system's inability to provide jobs, decent wages, and adequate public services for the black poor."

Media stereotyping has persisted. "The incessant emphasis on the dysfunctioning of black people," says the longtime president of the National Council of Negro Women, Dorothy Height, "is simply one more attempt to show that African-Americans do not really fit into the society-that we are 'overdependent' and predominantly welfare-oriented. Quite overlooked in this equation is the fact that most black Americans are, on the contrary, overwhelmingly among the working poor."

The black family scapegoat has been invoked by politicians and news media time and again to declare limits on public responsibility for improving the oppressive circumstances that afflict millions of Americans. In the words of scientist Stephen Jay Gould: "How convenient to blame the poor and the hungry for their own condition-lest we be forced to blame our economic system or our government for an abject failure to secure a decent life for all people."

There has been some breakthrough coverage going beyond the usual blame-the-victim approach. A prime example was National Public Radio's half-hour report titled "Black Men: An Endangered Species." Produced by Verta Mae Grosvenor, written and narrated by Phyllis Crockett, the program revealed stark truths about black America:

* "There are almost as many young black men in prison as in college."

* "For the first time in American history the life expectancy for black people is declining."

* "Murder and suicide are the two leading causes of death. A young black man...stands a one in 21 chance of being murdered before he's 44; for a white man, it's one in 133."

* "The suicide rate for young black men is up and rising. White men who commit suicide tend to do it when they see themselves as 'powerless' in their 50s; for black men, 'powerless' in their 20s."

* "Even though black men make up only six percent of the U.S. population, half of all the men behind bars are black."

* "There is no federal response to what's happening to [black men] shown by the alarming rise in statistics. There are, of course, some job training programs, some education programs, but there is no focused effort on this problem."

Why are these facts so rarely articulated n the major media?

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Martin Luther King, 1968

"A nation that continues year after year to spend more money on military defense than on programs of social uplift is approaching spiritual death."

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In the United States [in 1988], fully one-fifth of the races for seats in the House of Representatives had only one candidate. What's more, as The Nation pointed out, over 98 percent of House members and 85 percent of Senators won their bids for reelection ...

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A public secret

For decades, every President has claimed that it's necessary to threaten to fire nuclear weapons in case of a non-nuclear attack on Western Europe. But, thanks to government-media coziness, this is a policy that most U.S. citizens don't even know exists.

A poll by the Public Agenda Foundation discovered that 81 percent of Americans were not aware that the United States has refused to adopt a "no first use" policy. And 78 percent did not know that the publicly-announced U.S. policy is to respond with nuclear weapons in the event of a Soviet conventional attack on Western Europe. The U.S. media have failed to illuminate these matters, which suits Washington policy makers just fine. Meanwhile, throughout the 1980s, the USSR kept issuing no-first-use pledges while urging the United States to do the same.

"The refusal of the U.S. to renounce the first use of nuclear weapons," wrote journalism analyst Jay Rosen, "is an example of what might be called ( a 'public secret'-a fact that is publicly known but not known by the public. Such facts mark the limits of the public as an active body in a democracy, for they make it impossible for citizens to debate and help decide the matters the 'secrets' concern. One can hardly get agitated about a policy one does not know exists. Thus, the same study that found a large majority ignorant of the first-use policy in Western Europe also found that three of four Americans oppose the use of nuclear weapons to repel a conventional attack."

To the extent that the press educates U.S. citizens about nuclear arsenals, it is primarily to promote continued acquiescence to policies of nuclear terrorism by their own government. Although present arsenals bristle with tens of thousands of nuclear warheads capable of incinerating humanity many times over, the U.S. nonetheless is pushing ahead with plans to deploy extremely accurate new missiles during the 1990s. Because accuracy encourages military minds to envision a disabling first-strike, these weapons are especially aggressive in character.

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Freezing out the peace movement

For 19 months, the Kremlin held its nuclear-test fire while asking the White House to join in the moratorium so as to make it permanent. During that period, Southern Nevada shook with 25 nuclear explosions beneath the desert floor. News media provided little coverage of what was going on. At the same time, more than 1,400 Americans were arrested for nonviolent civil disobedience at the Nevada test grounds; the rare news accounts of these protests were spotty and fleeting. Mass media also gave minimal and sometimes disparaging coverage to other forms of dissent, such as a petition drive for a test ban treaty that gathered 1.2 million American signatures between spring and fall of 1985.

Even at the height of the grassroots citizen movement for a nuclear weapons freeze, the New York Times had put leaden feet down in a widely reprinted editorial shortly before the November 1982 statewide referendums across America. In tones of wise elders lecturing errant offspring, the Times let it be known that because "the freeze remains a simplistic, sloganeering response to a complex issue...we urge a vote against." On Election Day, most voters ignored such conventional wisdom, approving freeze ballot measures in state after state.

But the nation's most pedigreed commentators continued to pour antifreeze into the engines of the nuclear arms race. The Washington Post attacked two leading women's organizations in the disarmament movement as "Soviet stooge groups." (The charge was later retracted.) And news articles echoed editorials-Strangelovian fixations sugar-coated with verbiage about slowing the nuclear arms build-up. Someday.

Leaders of peace groups have generally been excluded from national TV debates about the arms race. The only strong opponents of U.S. nuclear weapons policies allowed on the biggest television shows are usually Soviet officials. This time-honored mass media practice-discounting many millions of Americans strongly opposed to their government's nuclear escalations-persisted throughout the 1980s.

U.S. media all but ignored disarmament activism as the decade drew to a close, while confining nuclear arms "issues" to inside-the-Beltway differences on the pace and mix of nuclear deployments. By presenting "arms control" as some kind of counterweight to the arms race, mass media have continued to further deadly confusion, since "arms control" has always aided the arms race as a reassuring euphemism for reshaping nuclear arsenals with newer weapons while discarding older ones.

On a short leash from the Oval Office, mainstream reporters do not wander off very far to sniff at nuclear weapons policies, the epitome of hallowed "national security" concerns. As a matter of routine, journalistic ears are cocked to the master's voice. And no spectrum of mass media's allowable opinion is more constricted than nuclear weapons "debates." Controversies may flare up about specific weapons systems-but not about actually putting a stop to the production of evermore deadly weaponry. Perpetual nuclear arms development remains sacrosanct to the military-industrial-media complex.


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