Brave New World Revisited

by Aldous Huxley

Perennial Classics, 2000, paperback

 

p3
Control through the punishment of undesirable behavior is less effective, in the long run, than control through the reinforcement of desirable behavior by rewards, and that government through terror works on the whole less well than government through the non-violent manipulation of the environment and of the thoughts and feelings of individual men, women and children.

p12
Liberty cannot flourish in a country that is permanently on a war footing, or even a near-war footing. Permanent crisis justifies permanent control of everybody and everything by the agencies of the central government.

p18
Under a dictatorship - Big Business, made possible by advancing technology and the consequent ruin of Little Business, is controlled by the State, that is to say, by a small group of party leaders and the soldiers, policemen and civil servants who carry out their orders. In a capitalist democracy, such as the United States, it is controlled by what Professor C. Wright Mills has called the Power Elite. This Power Elite directly employs several millions of the country's working force in its factories, offices and stores, controls many millions more by lending them the money to buy its products, and, through its ownership of the media of mass communication, influences the thoughts, the feelings and the actions of virtually everybody. To parody the words of Winston Churchill, never have so many been manipulated so much by so few.

p19
Modern technology has led to the concentration of economic and political power, and to the development of a society controlled by Big Business and Big Government. But societies are composed of individuals and are good only insofar as they help individuals to realize their potentialities and to lead a happy and creative life.

p20
The really hopeless victims of mental illness are to be found among those who appear to be most normal. "Many of them are normal because they are so well adjusted to our mode of existence, because their human voice has been silenced so early in their lives, that they do not even struggle or suffer or develop symptoms as the neurotic does." They are normal not in what may be called the absolute sense of the word; they are normal only in relation to a profoundly abnormal society. Their perfect adjustment to that abnormal society is a measure of their mental sickness. These millions of abnormally normal people, living without fuss in a society to which, if they were fully human beings, they ought not to be adjusted, still cherish "the illusion of individuality," but in fact they have been to a great extent deindividualized. Their conformity is developing into something like uniformity. But "uniformity and freedom are incompatible. Uniformity and mental health are incompatible too .... Man is not made to be an automaton, and if he becomes one, the basis for mental health is destroyed."

p25
In [George Orwell's book] 1984, the members of the Party are compelled to conform to a sexual ethic of more than Puritan severity. In Brave New World, on the other hand, all are permitted to indulge their sexual impulses without let or hindrance. The society described in Orwell's [1984] fable is a society permanently at war, and the aim of its rulers is first, of course, to exercise power for its own delightful sake and, second, to keep their subjects in that state of constant tension which a state of constant war demands of those who wage it. By crusading against sexuality the bosses are able to maintain the required tension in their followers and at the same time can satisfy their lust for power in a most gratifying way. The society described in Brave New World is a world-state, in which war has been eliminated and where the first aim of the rulers is at all costs to keep their subjects from making trouble. This they achieve by (among other methods) legalizing a degree of sexual freedom (made possible by the abolition of the family) that practically guarantees the Brave New Worlders against any form of destructive (or creative) emotional tension. In 1984 the lust for power is satisfied by inflicting pain; in Brave New World, by inflicting a hardly less humiliating pleasure.

To give organizations precedence over persons is to subordinate ends to means. What happens when ends are subordinated to means was clearly demonstrated by Hitler and Stalin. Under their hideous rule personal ends were subordinated to organizational means by a mixture of violence and propaganda, systematic terror and the systematic manipulation of minds. In the more efficient dictatorships of tomorrow there will probably be much less violence than under Hitler and Stalin. The future dictator's subjects will be painlessly regimented by a corps of highly trained social engineers.

p27
Higher education is not necessarily a guarantee of higher virtue, or higher political wisdom.

p30
No people in a precarious economic condition has a fair chance of being able to govern itself democratically. Liberalism flourishes in an atmosphere of prosperity and declines as declining prosperity makes it necessary for the government to intervene ever more frequently and drastically in the affairs of its subjects.

p31
When I was a boy, it seemed completely self-evident that the bad old days were over, that torture and massacre, slavery, and the persecution of heretics, were things of the past. Among people who wore top hats, traveled in trains, and took a bath every morning such horrors were simply out of the question. After all, we were living in the twentieth century. A few years later these people who took daily baths and went to church in top hats were committing atrocities on a scale undreamed of by the benighted Africans and Asiatics. In the light of recent history it would be foolish to suppose that this sort of thing cannot happen again. It can and, no doubt, it will.

p31
If politicians and their constituents always acted to promote their own or their country's long-range self-interest, this world would be an earthly paradise. As it is, they often act against their own interests, merely to gratify their least creditable passions; the world, in consequence, is a place of misery.

p32
Propaganda in favor of action dictated by the impulses ... seeks to influence its victims by the mere repetition of catchwords, by the furious denunciation of foreign or domestic scapegoats, and by cunningly associating the lowest passions with the highest ideals, so that atrocities come to be perpetrated in the name of God and the most cynical kind of Realpolitik is treated as a matter of religious principle and patriotic duty.

p33
Thomas Jefferson

If a nation expects to be ignorant and free, it expects what never was and never will be .... The people cannot be safe without information. Where the press is free, and every man able to read, all is safe.

p33
utilitarian philosopher James Mill

So complete was his reliance upon the influence of reason over the minds of mankind, whenever it is allowed to reach them, that he felt as if all would be gained, if the whole population were able to read, and if all sorts of opinions were allowed to be addressed to them by word or in writing, and if by the suffrage they could nominate a legislature to give effect to the opinions they had adopted.

p34
Thomas Jefferson

Mass communication, in a word, is neither good nor bad; it is simply a force and, like any other force, it can be used either well or ill. Used in one way, the press, the radio and the cinema are indispensable to the survival of democracy. Used in another way, they are among the most powerful weapons in the dictator's armory.

p34
In the totalitarian East there is political censorship, and the media of mass communication are controlled by the State. In the democratic West there is economic censorship and the media of mass communication are controlled by members of the Power Elite.

p34
Early advocates of universal literacy and a free press envisaged only two possibilities: that propaganda might be true, or it might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies - the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man's almost infinite appetite for distractions.

p35
For conditions even remotely comparable to those now prevailing we must return to imperial Rome, where the populace was kept in good humor by frequent, gratuitous doses of many kinds of entertainment-from poetical dramas to gladiatorial fights, from recitations of Virgil to all-out boxing, from concerts to military reviews and public executions. But even in Rome there was nothing like the non-stop distraction now provided by newspapers and magazines, by radio, television and the cinema.

p35
The other world of religion is different from the other world of entertainment; but they resemble one another in being most decidedly "not of this world." Both are distractions and, if lived in too continuously, both can become, in Marx's phrase, "the opium of the people" and so a threat to freedom.

p36
Only the vigilant can maintain their liberties, and only those who are constantly and intelligently [informed] on the spot can hope to govern themselves effectively by democratic procedures. A society, most of whose members spend a great part of their time not[ informed] on the spot, not here and now and in the calculable future, but somewhere else, in the irrelevant other worlds of sport and soap opera, of mythology and metaphysical fantasy, will find it hard to resist the encroachments of hose who would manipulate and control it.

p36
In their. propaganda today's dictators rely for the most part on repetition, suppression and rationalization - the repetition of catchwords which they wish to be accepted as true, the suppression of facts which they wish to be ignored, the arousal and rationalization of passions which may be used in the interests of the Party or the State. As the art and science of manipulation comes to be better understood, the dictators of the future will doubtless learn to combine techniques with the nonstop distractions which, in the West, are now threatening to drown in a sea of irrelevance the rational propaganda essential to the maintenance of individual liberty and the survival of democratic institutions.

p37
Albert Speer, Hitler's Minister for Armaments

Hitler's dictatorship differed in one fundamental point from all its predecessors in history. It was the first dictatorship in the present period of modern technical development, a dictatorship which made complete use of all technical means for the domination of its own country. Through technical devices like the radio and the loudspeaker, eighty million people were deprived of independent thought. It was thereby possible to subject them to the will of one man.

p38
Albert Speer, Hitler's Minister for Armaments

Many a man has been haunted by the nightmare that one day nations might be dominated by technical means. That nightmare was almost realized in Hitler's totalitarian system.

p39
Today, the art of mind-control is in the process of becoming a science. The practitioners of this science know what they are doing and why. They are guided in their work by theories and hypotheses solidly established on a massive foundation of experimental evidence. Thanks to the new insights and the new techniques made possible by these insights, the nightmare that was "all but realized in Hitler's totalitarian system" may soon be completely realizable.

p40
Hermann Rauschning, 1939

Hitler has a deep respect for the Catholic church and the Jesuit order; not because of their Christian doctrine, but because of the 'machinery' they have elaborated and controlled, their hierarchical system, their extremely clever tactics, their knowledge of human nature and their wise use of human weaknesses in ruling over believers.

p40
Adolf Hitler

The driving force which has brought about the most tremendous revolutions on this earth has never been a body of scientific teaching which has gained power over the masses, but always a devotion which has inspired them, and often a kind of hysteria which has urged them into action. Whoever wishes to win over the masses must know the key that will open the door of their hearts.

p41
Hitler made his strongest appeal to those members of the lower middle classes who had been ruined by the inflation of 1923, and then ruined all over again by the depression of 1929 and the following years. "The masses" of whom he speaks were these bewildered, frustrated and chronically anxious millions. To make them more mass-like, more homogeneously subhuman, he assembled them, by the thousands and the tens of thousands, in vast halls and arenas, where individuals could lose their personal identity, even their elementary humanity, and be merged with the crowd. A man or woman makes direct contact with society in two ways: as a member of some familial, professional or religious group, or as a member of a crowd. Groups are capable of being as moral and intelligent as the individuals who form them; a crowd is chaotic, has no purpose of its own and is capable of anything except intelligent action and realistic thinking. Assembled in a crowd, people lose those powers of reasoning and their capacity for moral choice. Their suggestibility is increased to the point where they cease to have any judgment or will of their own. They become very excitable, they lose all sense of individual or collective responsibility, they are subject to sudden accesses of rage, enthusiasm and panic. The crowd-intoxicated individual escapes from responsibility, intelligence and morality into a kind of frantic, animal mindlessness.

p41
The writer speaking only to individuals, sitting by themselves in a state of normal sobriety. The orator speaks to masses of individuals, already well-primed with herd-poison. They are at his mercy and, if he knows his business, he can do what he likes with them.

p42
Hitler was systematically exploring and exploiting the secret fears and hopes, the cravings, anxieties and frustrations of the German masses. It is by manipulating "hidden forces" that the advertising experts induce us to buy their wares - a toothpaste, a brand of cigarettes, a political candidate. And it is by appealing to the same hidden forces - and to others too dangerous for Madison Avenue to meddle with - that Hitler induced the German masses to buy themselves a Fuehrer, an insane philosophy and the Second World War.

p42
Unlike the masses, intellectuals have a taste for rationality and an interest in facts. Their critical habit of mind makes them resistant to the kind of propaganda that works so well on the majority.

p42
Among the masses "instinct is supreme, and from instinct comes faith. While the healthy common folk cannot make history; they cannot be used as elements composing a community."

Intellectuals are the kind of people who demand evidence and are shocked by logical inconsistencies and fallacies. They regard over-simplification as the original sin of the mind and have no use for the slogans, the unqualified assertions and sweeping generalizations which are the propagandist's stock in trade.

p43
Adolf Hitler

All effective propaganda must be confined to a few bare necessities and then must be expressed in a few stereotyped formulas... only constant repetition will finally succeed in imprinting an idea upon the memory of a crowd.

p43
Adolf Hitler

[The propagandist should adopt] a systematically one-sided attitude towards every problem that has to be dealt with.

p44
[Adolf Hitler believed that] the propagandist must never admit that he might be wrong or that people with a different point of view might be even partially right. Opponents should not be argued with; they should be attacked, shouted down, or, if they become too much of a nuisance, liquidated.

p44
The subhuman mindlessness to which the demagogue makes his appeal, the moral imbecility on which he relies when he goads his victims into action, are characteristic not of men and women as individuals, but of men and women in masses. Mindlessness and moral idiocy are not characteristically human attributes; they are symptoms of herd-poisoning.

p44
Hermann Rauschning, 1939

[Under the Nazis enormous numbers of people were compelled to spend an enormous amount of time marching.]

Marching kills thought Marching makes an end of individuality. Marching is the indispensable magic stroke performed in order to accustom the people to a mechanical, quasi-ritualistic activity until it becomes second nature.

p47
The survival of democracy depends on the ability of large number of people to make realistic choices in the light of adequate information. A dictatorship, on the other hand, maintains itself by censoring or distorting the facts, and by appealing, not to reason, not to enlightened self-interest, but to passion and prejudice.

p48
Under a free enterprise system commercial propaganda by any and every means is absolutely indispensable. But the indispensable is not necessarily the desirable. What is demonstrably good in the sphere of economics may be far from good for men and women as voters or even as human beings.

p49
People may start out with an initial prejudice against tyrants; but when tyrants or would-be tyrants treat them to adrenalin-releasing propaganda about the wickedness of their enemies - particularly of enemies weak enough to be persecuted - they are ready to follow him with enthusiasm.

p51
The principles underlying [commercial] propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. We no longer buy oranges, we buy vitality.

p54
For the commercial propagandist, as for his colleagues in the fields of politics and religion, music possesses [an] advantage. Nonsense which it would be shameful for a reasonable being to write, speak or hear spoken can be sung or listened to by that same rational being with pleasure.

p54
Children, as might be expected, are highly susceptible to propaganda. They are ignorant of the world and its ways, and therefore completely unsuspecting. Their critical faculties are underdeveloped. The youngest of them have not yet reached the age of reason and the older ones lack the experience on which their newfound rationality can effectively work.

p55
the star of a children's program

Children are living, talking records of what we tell them every day.

p56
Democratic institutions can be made to work only if all concerned do their best to impart knowledge and to encourage rationality. But today, in the world's most powerful democracy, the politicians and their propagandists prefer to make nonsense of democratic procedures by appealing almost exclusively to the ignorance and irrationality of the electors.

p56
The political merchandisers appeal only to the weaknesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them.

p57
Inured to television and radio, [an] audience is accustomed to being distracted and does not like to be asked to concentrate or make a prolonged intellectual effort. All speeches by the entertainer-candidate must therefore be short and snappy. The great issues of the day must be dealt with in five minutes at the most -and preferably ... in sixty seconds flat.

p57
The nature of oratory is such that there has always been a tendency among politicians and clergymen to over-simplify complex issues. From a pulpit or a platform even the most conscientious of speakers finds it very difficult to tell the whole truth.

p57
The methods now being used to merchandise the political candidate as though he were a deodorant positively guarantee the electorate against ever hearing the truth about anything.

p59
Ivan Pavlov observed that, when subjected to prolonged physical or psychic stress, laboratory animals exhibit all the symptoms of a nervous breakdown.

p60
[Ivan] Pavlov's findings [conditioned reflex experiments] were confirmed in the most distressing manner, and on a very large scale, during the two World Wars. As the result of a single catastrophic experience, or of a succession of terrors less appalling but frequently repeated, soldiers develop a number of disabling psychophysical symptoms. Temporary unconsciousness, extreme agitation, lethargy, functional blindness or paralysis, completely unrealistic responses to the challenge of events, strange reversals of lifelong patterns of behavior-all the symptoms, which Pavlov observed in his dogs, reappeared among the victims of what in the First World War was called "shell shock," in the Second, "battle fatigue.

p60
The only people who can hold up indefinitely under the stress of modern war are psychotics. Individual insanity is immune to the consequences of collective insanity.

p62
[Ivan] Pavlov learn[ed] that, on their way to the point of final breakdown, dogs become more than normally suggestible. New behavior patterns can easily be installed while the dog is at or near the limit of its cerebral endurance, and these new behavior patterns seem to be ineradicable. The animal in which they have been implanted cannot be deconditioned; that which it has learned under stress will remain an integral part of its make-up.

p64
The effectiveness of political and religious propaganda depends upon the methods employed, not upon the doctrines taught. These doctrines may be true or false, wholesome or pernicious - it makes little or no difference. If the indoctrination is given in the right way at the proper stage of nervous exhaustion, it will work. Under favorable conditions, practically everybody can be converted to practically anything.

p105
Everything that is done within a society is done by individuals. These individuals are, of course, profoundly influenced by the local culture, the taboos and moralities, the information and misinformation handed down from the past and preserved in a body of spoken traditions or written literature; but whatever each individual takes from society ... will be used by him in his own unique way - with his special senses, his biochemical make-up, his physique and temperament, and nobody else.

p109
We must begin without delay to educate ourselves and our children for freedom and self-government. Such an education for freedom should be an education first of all in facts and in values - the fact of individual diversity and genetic uniqueness and the values of freedom, tolerance and mutual charity which are the ethical corollaries of these facts. But unfortunately correct knowledge and sound principles are not enough. An unexciting truth may be eclipsed by a thrilling falsehood. A skillful appeal to passion is often too strong for the best of good resolutions. The effects of false and pernicious propaganda cannot be neutralized except by a thorough training in the art of analyzing its techniques and seeing through its sophistries.

p110
Children are nowhere taught, in any systematic way, to distinguish true from false, or meaningful from meaningless, statements. Why is this so? Because their elders, even in the democratic countries, do not want them to be given this kind of education.

p111
The Institute for Propaganda Analysis ... was founded in 1937, when Nazi propaganda was at its noisiest and most effective... Certain educators disapproved of the teaching of propaganda analysis on the grounds that it would make adolescents unduly cynical. Nor was it welcomed by the military authorities, who were afraid that recruits might start to analyze the utterances of drill sergeants... The clergymen were against propaganda analysis as tending to undermine belief and diminish churchgoing; the advertisers objected on the grounds that it might undermine brand loyalty and reduce sales.

p111
The social order depends for its continued existence on the acceptance, without too may embarrassing questions, of the propaganda put forth by those in authority and the propaganda hallowed by the local traditions.

p112
Individuals must be suggestible enough to be willing and able to make their society work, but not so suggestible as to fall helplessly under the spell of professional mind-manipulators. Similarly, they should be taught enough about propaganda analysis to preserve them from an uncritical belief in sheer nonsense, but not so much as to make them reject outright the not always rational outpourings of the well-meaning guardians of tradition... the happy mean between gullibility and a total skepticism.

p112
The value of individual freedom, based upon the facts of human diversity and genetic uniqueness; the value of charity and compassion, based upon the old familiar fact ... that, whatever their mental and physical diversity, love is as necessary to human beings as food and shelter; and the value of intelligence, without which love is impotent and freedom unattainable.

p118
The right to vote, by itself, is no guarantee of liberty.

p123
Without freedom, human beings cannot become fully human and that freedom is therefore supremely valuable. Perhaps the forces that now menace freedom are too strong to be resisted for very long. It is still our duty to do whatever we can to resist them.


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